Researchers know that what you wear affects how others think of you--it's an entire field known as embodied cognition. For example, when people were shown images of a man in an off-the-peg suit and in a made-to-measure one, they rated the man in the made-to-measure suit as more confident, successful, flexible, and higher-earning. So it's possible to direct others' perceptions of you, just by being pickier about what you slip into. What's more, your clothes can affect how you feel and perceive yourself, too--there's truly some science behind dressing the part. What those bold socks are communicating Over-the-top socks are in the same vein as, say, a dramatic pair of eyeglasses frames or hairstyle. They tell others that you're a bit of a creative rebel who can think for himself, all while showing a playful side that can help others connect with you. They also can send the message that you're somewhat powerful--if you're wearing out-of-the-box socks, people may infer you must have earned the right to do your own thing and work outside the norm. Many researchers have dealt with the topic of crazy socks and their connection to our personalities. In a study published in the Journal of Consumer Research, the theory that people confer higher status and competence to nonconforming, rather than conforming individuals, is examined. People may not realize your non-conforming attitude at first, but you will be aware of it though your footwear and you will let others know through your actions. This hint of resistance will help your creativity grow and eventually make you more successful, as crazy socks are now proven to be a sign of true champions and leaders! If you’d like to have your own unique socks, many socks factories and socks distributors can customize for you!