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Dress socks still tend to be dark colors with very subtle patterns, and are often solid colors with just some sort of raised ribbing or cabling (ribs that intertwine); however, many of today's socks factories or socks distributors have come out with various colors that offer us exciting options.  Dress socks are usually made of wool, silk, cashmere, thin cotton, nylon and some polyester blends.  Finer dress socks are made from the natural materials just mentioned; with a price tag to match. 
 
Getting back to today's sock wearing rules; it's now okay to match dress socks to shoe color, as well as trouser color.  When socks match pant color, the sock looks like an extension of the pants.  When they match shoe color; they extend the shoe.  The choice is yours.  “Bright” socks include bold solid colors and funny patterns.  There are a couple of times when you might specifically want colored socks, a pair of unique socks turns something like a jeans/T-shirt or khakis/collared shirt combination into something that seems a little more deliberate. It’s like a pocket square in a jacket — it tells people that you don’t look this way on accident. You put some thought into the outfit.
 
In general, those guys know what they’re doing. They’re making a bold statement, almost a challenge.  The business suit with colored socks is a look that says “Yes, I know the rules, and I’m confident enough and care enough about how I look to break it anyway, because it’s more fun for me. Deal with it”
 
If you are such a trendy guy, custom socks might be a good idea for you.  Get a pair of unique socks of your own to show your own style!